George was launched in 1990 when George Davies spotted a niche opportunity that no one else could see; for quality, value clothing ranges in supermarkets. George joined forces with ASDA and the rest, as they say, is history. George is a brand with a great heritage and an even better future. As part of the Wal-Mart group, George is now a global fashion brand with ranges sold in seven different countries, in over 3000 stores including stores in the UK, Canada, Brazil, Mexico, Argentina, Japan and the US. Asda George provide stylish fashions and essential wear for their customers at amazing, value for money prices without compromising on quality.