L\\\'OCCITANE is a brand proposing high quality and sensorial beauty products. Natural active ingredients with proven traceability. Plant active ingredients, which are often organic and of controlled origin (A.O.C.) from the lands of Provence or Mediterranea. Authentic and respectful products. A formulation following the principles of phytotherapy, handing down of culture and local know-how, respect of people and the environment. Formulas and fragrances combining effectiveness with sensoriality. A rigorous formulation charter, patented complexes of natural active ingredients, effectiveness and tolerance of formulas tested under medical supervision, textures and fragrances inspired by the Mediterranean art de vivre.