muu baa is a new London based fashion brand that launched in September 2007. The brand aims to satisfy the consumers demand for accessible design by bridging the gap between middle and top end high street brands. The new label was snapped up by Topshop in its first season and can also be found in department stores up and down the country. muu baa has a dedicated in house design team with a unique handwriting that cannot be matched by competitors. Trends are interpreted with a unique edge that would not look out of place in a London boutique, and the collection is continually updated keeping it fresh and up to the minute. Initially leather focused, natural evolution of the brand sees muu:baa expanding into other product areas in 2008; the brand will continue to grow by introducing new product categories every season.