TheToyShop.com is the online arm of The Entertainer, the largest independent retailer of toys in the UK, with over 25 years experience in the industry. They launched our latest website in October 2007. The new site greatly improved customer experience and conversion rates through simple design changes focused on site usability. They continue to be \'mad about toys\' and strive to offer great value toys and games, for girls and boys of all ages. The ToyShop.com has a diverse audience and a product range that appeals to young children, late teens and even adults! Their current range includes big name brands such as Ben 10, WALL.E, Bratz, In The Night Garden, High School Musical, Crayola, Pixel Chix, Disney Pixar Cars, Playmobil, Thomas & Friends, Hornby, Star Wars, Power Rangers, TP Activity Toys , MB Games, Transformers, Barbie, Fisher Price, TOMY, Play-Doh and Heelys.